Gund, long time maker of Snuffles, the world's softest bear, has created a special bear for Snuffles' 30th Birthday this year! Blinged out with thousands of dollars worth of diamonds, this special Snuffles will be auctioned off later this year with all proceeds going to a yet-to-be-determined charity. Expected to go for anywhere above $10,000, this fuzzy little guy will make one collector very happy as well as the hundreds to thousands that will benefit from the proceeds.

It's great to see companies do tie-ins with charity, and this Snuffles is definitely going to go for quite a pretty penny. Be sure to keep an eye on this guy if you want him as he already has one very interested buyer, and if you can't afford this one for charity, you can still grab one of the regular Snuffles bears of the same size for $50 around June.

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Gund showed off the new colorways of their iconic Snuffles the Bear at Toy Fair. Snuffles turns 30 this year, so he may look quite young but he is wise on the inside. These cuddly little guys now come in caramel, chocolate, and a pale snow-white color. Snuffles is one of the softest, most cuddly plushes I have ever held, and I would love to have a little bear of my own to keep me company!

The smaller versions of Snuffles cost $25, while the larger ones are $50, but the giant one sadly is not for sale. That is incredibly cheap for plushes of this size, so be sure to look for them in stores when they are released later this year! 

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Randy Falk gives us a walkthrough of the NECA booth, which includes awesome new Bioshock, Gears of War, Street Fighter and Dante's Inferno toys based on their corresponding video games. We also take a look at the new movie based statues and figures in varying sizes from Jonah Hex, Terminator 2, Beetle Juice, Friday the 13th, Nightmare on Elm Street and Predators.

Hit the jump for the video!

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Wrapping up our tour of the massive Mattel booth which included tours of toys from Avatar, Toy Story 3, DC and some neat remote control cars, Enrique Ruvalcaba shows us the latest WWE toys, which we saw some photos of earlier today. This includes the basic series, elite series, two-packs, Entrance Greats and their new Classic Line which features a name that wrestling toy fans have been yearning for years.

Hit the jump for the vid!

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Mattel had more than just Avatar and Toy Story 3 goodies in their massive booth, they also unveiled a new remote control car that is no bigger than your blackberry or iPhone ( as opposed to your normal RC cars that are the size of an iPad). Tiffany gives us a test drive and shows us the sports car, tank and the Batmobile tumbler version!

Hit the jump to take a ride with us in glorious HD video!

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Mattel unveiled a ton of new WWE action figures at NY Toy Fair 2010, including figures from their basic line-up, two-packs, Elite figures with more articulation and fabric clothes, Entrance Greats, and their amazing Classic Superstars line with your favorites from then and now, including Stone Cold Steve Austin, Sgt. Slaughter, Dusty Rhodes and more!

Hit the jump for the full photo gallery!

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NECA had tons of licenses to show, ranging from their video game items such as Street Fighter, Bioshock, Gears of War, Dante's Inferno and Resident Evil, to their movie licenses with Predators, Jonah Hex, Friday the 13th, Clash of the Titans, Terminator 2 and Nightmare on Elm Street. You can expect a video tomorrow with Randy Falk to explain more details of what is in store for collectors in 2010!

Hit the jump to check out the packed gallery full of NECA goodness!

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Yesterday we took a look at DC Direct's line-up, now we take a look at what Mattel has in store for the franchise with their line-ups, including new figures from the comic and the hit Cartoon Network show, Batman: Brave and the Bold. Nuff' said. Oh wait, that is Marvel... er, whatever thing DC says that is close to that.

Hit the jump for the video! 

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Right across from the DC comics goodies we showed you yesterday, Diamond Select stood proudly, and Tomopop got a tour of what is coming up for 2010. We take a look at the new Universal Monster figures in a variety of sizes and types, Star Wars bust banks, Transformers statues, new Minimates, Marvel Select and learn about the new Star Trek items.

Hit the jump for the vid!

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Continuing our tour of the huge Mattel booth, I took on the Toy Story 3 toys, coming out conveniently around the same time as the new movie. Drea showed me the new action figures, playsets, and roleplaying items from the movie, as well as a first look at the new Barbie and Ken dolls, who will play "a significant role" in the upcoming flick. Also, Stephen gets shot with a suction cup gun... four times!

Hit the jump for the vid!

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